Introducing new cultivars
Our collection is always in motion. Living, breathing, ever-changing. We are constantly on the lookout for the next new addition. A new style, a new colour, a rich scent, a new shape. This year, we’re welcoming six new stars to join the lineup.
Introducing a new variety isn't as simple as it might sound. In reality, the process is like an ongoing conversation with nature. Roses seem to have a mind of their own, you see. How they grow, when they open, how they respond to our climate, and how they behave long after harvest... these aren't things a grower can simply dictate, it's a dialogue. Agriculture is like a democracy; nature always gets a vote. In most cases, we’ll be talking to new plants for the better part of a year before we even think about introducing it to the world.
But when it clicks? It is well worth it.
Wake up & smell the roses
Take Wild Miracle. The name already says it: she has a bit of an attitude. With shades of coral, orange, and neon pink, it packs a punch of high-summer energy. It’s delightfully playful, expressive, and slightly defiant. The kind of rose that draws attention from the most remote parts of the room.
Happy Wedding? Completely different soul. Softer. Understated. Creamy white on the outside with a blush-pink heart, it carries the archetypical silhouette people instinctively love. Not every variety needs to disrupt; some simply exist to remind people exactly why they fell in love with these creatures in the first place.
Don't look surprised when you catch us talking to those rose beds
Then there is the Sofie family. It branches out with two new members: Sweet Sofie and Madam Sofie, two natural mutations that prove a taste for color runs in the family. Sweet Sofie has a warmer, more intense blush, while Madam Sofie takes it in a completely new direction. A beautiful reminder that innovation doesn’t require a blank canvas.
Then there is a new variety blooming that has another unique quality: fragrance. Everyone instinctively smells a rose. It’s a human reflex; you see a bloom, you lean in. Yet, truly fragrant spray roses are actually very rare in the industry. We love it when we can cash in on that instinct though. Beauty catches your eye; scent catches your imagination.
Talking to Plants
Every year, new rose varieties arrive at our greenhouse testing beds, carrying a great deal of promise. Most never make it into production. Ultimately, the dialogue with nature is what drives our collection.
We have zero interest in pushing nature where it doesn't want to go or bending it to our will. We want an evolving collection, healthy, strong, that evokes natural aesthetics. We want to give florists, designers, and stylists a complete vocabulary. So they can do their thing. In the meanwhile, we’ll do ours: so don't look surprised when you catch us talking to the rose beds.
