30+
Spray rose cultivars
ICONIC
BLOOMS
Philosophy
Growing roses is all about rhythm. Working in sync, harmonising humidity, light, shade, soil, nourishment, water. It's like conducting a symphony of color.
About
Nature
Never
Sleeps
Voorn is a family-run Dutch grower specializing in high-end spray roses. Combining generations of horticultural tradition with modern technology, we cultivate exceptional varieties for florists, wholesalers and designers around the world.
Our roses grow in two very different greenhouses, together spanning nearly 50,000 square metres. One runs on precision. The other runs on patience. Together, they bring out the best in every variety.
In our year-round greenhouse, technology takes the lead. Sensors, climate systems and continuous monitoring help us fine-tune every detail, creating the consistency and quality our customers rely on.
At Voorn Seasons, nature is in charge. The greenhouse is resting throughout winter. The roses return with the Dutch spring. Minimal heating, biological crop protection and natural pest control keep the process as close to nature as possible. Slower, surely. But some things are certainly worth the wait.
Innovating our craft
Since 1986, we’ve grown roses with precision, instinct and intent. In 2006 we started growing spray roses. Innovating our craftsmanship with data and technology to bring out the best in every variety. Dedicated and patient, always right on time, never in a rush.
40+
Countries
200+
Export partners
15.000+
Stems per day
2006
Established
Impression
Business is Blooming
The view behind the glass: seven days a week, everyday dedication, expertise, attention, and the daily rhythm of people passionate about roses.
Nature nurture precision improvisation
Founders
Frank &
Jozina
Frank and Jozina Voorn run the company together. Their partnership is built on a shared vision, precision, and pride of their craft and company.
With a sharp eye for craft, cultivation and innovation, Frank focuses on the roses, the process and the quality behind every stem. His work is rooted in precision, patience and a constant search for better ways to grow.
While Frank grows the roses, Jozina grows the story. She connects Voorn to the people who work with its roses: florists, designers, wholesalers and creative partners around the world. Through collaboration and storytelling, she gives the brand its voice, warmth and reach.
Supply chain connections
Grow, Ship,
Shop & Shine
With Us
Strength lies in collaboration. That's why we keep close ties with wholesalers, event designers, and floral artists worldwide. We love to hear from you.
For students & explorers
Are you studying horticulture, floriculture or plant sciences, at for example HAS, Aeres, Yuverto or WUR, or simply curious about the art of growing? We welcome curious minds and motivated hands who want to learn, contribute, and grow with us.
Sales professionals
Our roses are available through direct sales, auction, and trusted wholesale partners. We work with experienced sales professionals who know our product and market. Looking to buy or add Voorn to your offer? Interested in becoming a distribution partner? Let's connect.
Shipping & logistics partners
We collaborate with cold-chain specialists who keep every stem in top condition — all the way. Want to partner up? Give us a shout.
Wholesale distribution
Our roses are available through premium wholesale hubs, cash & carry locations, and floral distributors. We work with wholesalers who share our standards.
Florists & creatives
You've probably seen our roses before. In the hands of fellow florists, stylists, at weddings & events or on Instagram. We offer quality, consistency, character, and a story behind the flower. You won't order from us directly, but we'll gladly help you find the best option.
Creative collabs
Are you an event planner, wedding designer or creative looking to do something special with our roses? Let us know. We love ambitious ideas and the visionary people who bring them to life.
